Lay104.com launched this morning on July 18, 2009 at 11 am EST.  Lay104 is the brain child of a heavy financial backer and advisors whom formed the Lay 104 Media Group. The idea is that 104 juice is the best in the biz and that same day super fast payouts are the most important factors in the sportsbook business model.  Sportsbook Advisor brokered the deal and chose the same company that operates Bet First Class as the host and operator of this new company.

For those that don't know, SA visited the offices of BFC in June and went on a comprehensive tour complete with photos and interviews. This up and coming company provides what we feel to be the best new business model on-line. Super fast payouts and great customer service are paramount.  Now, they will be handling the Lay104 operation.

Lay104 doesn't toy around with tricky rollover clauses and bonus tricks. You simply risk a lot less and when you win, you get paid fast.  Baseball lines are on the dime, whereas many other books are on a 20 cent model, and all football and basketball games are offered at the rate of only -104 juice.

Visit Lay 104 Now.