Informational Purposes Only

We do not encourage or condone gambling where it may be against the law.

Recent Posts

NFL Free Pick: Patriots vs Lions

September 23, 2018

College Football Free Pick: TCU vs Texas

September 22, 2018

FanDuel Betting Controversy and New Jersey Law

September 21, 2018

Two NFL Underdogs That Look Solid in Week 3

September 21, 2018

Comprehensive Review of HRWager

September 20, 2018

NFL Free Pick: Jets vs Browns

September 20, 2018

Alabama Tops National Title Futures, Wisconsin Falls From Contention

September 19, 2018

NFL Week 2 Betting Wrap Up and Linesmaker Quote

September 18, 2018

New Jersey Devils Expecting $5 Million in Sports Betting Deals for 2018-19

September 18, 2018

Largest NFL Point Spreads Ever

September 17, 2018

NFL Free Pick: Seahawks vs Bears

September 17, 2018

Free NFL Pick: Giants vs Cowboys

September 16, 2018

Sports Betting Great for TV Ratings

July 13, 2018
nfl viewership and betting

The title of this article may not seem like a big surprise to many of you. If you have ever placed a bet you know that the game on which the bet was placed becomes much more interesting. But the fact that sports betting is great for TV ratings is not just theory or conjecture.

TV ratings company Nielsen conducted a study with 1500 American adults concerning this very topic. It made sure that 500 were already NFL bettors. The results were that adults who bet on sports watched, on average, 19 more games per season than those who did not bet. It also concluded that bettors make up just 25% of the NFL audience but watch 50% of the games.

The American Gaming Association publicly stated that based on the Nielsen study, NFL viewership could increase by 36% if sports betting were made legal and available nationwide. The study went on to say that users of social media were 65% more likely to converse about a sporting event online if they had bet on it.

Sports betting is available to everyone online but many people are wary about using online sportsbooks because they don’t trust them. That is why we created this very website in 2007, so that people could have a resource to investigate whether an online sportsbook has a good track record or not. We created a database that issues a grading system, much like the one used in grade school. We rate sportsbooks from highest (A+) to lowest (F). Check out our sportsbook rating database here.

sources: AGA (pdf file)

Leave a Reply