The game was entertaining and Kansas City fans got to see their first Super Bowl in 50 years. There were hundreds of prop bets and the usual sides and totals to choose from. People had two full weeks to bet the Super Bowl but according to William Hill a majority of the action came the […]

The betting public at large has had nearly two weeks to throw down their wagers on the college football championship game which kicks off tonight. LSU plays host to Clemson at the Mercedes-Benz Super Dome in New Orleans, La. In a way, the game is much more of a home game for LSU. It’s just […]

The dichotomy between sportsbooks in a particular state vs one that is located offshore and takes bets from around the world becomes more apparent every week. Tonight’s 8:20 PM ET Game featuring the Cleveland Browns vs the L.A. Rams has different meaning depending on which sportsbook you are. The prominent offshore sportsbook BetOnline.ag reported that […]

Today is one week before the big NFL Game is played. The current line sits at Patriots -2.5 and the total is 56.5 points. The action has been some of the most lopsided in recent years. One report says that the total bets on the Patriots side is larger that all the other straight (non-prop) […]

This report is one where the money is going before the NFL conference championship games are played. At SBA we feel that knowing how the public is betting on a popular sporting event is an important piece of the betting knowledge pie. We have always stated that if the public is going very heavily on […]

The four NFL playoff games were the heaviest bet games of the weekend by far. One sportsbook said they accounted for about 80% of total action, that includes other sports such as pro and college basketball and hockey. So it goes without saying that how the sportsbooks earn on these games can make or break […]

Betting action was at very high levels yesterday. People are off of work, celebrating the holiday and mowing down food and adult beverages. What better way to make the games even more entertaining than by betting on them? NFL favorites went 5-6-2 ATS yesterday overall. Heading into the Sunday Night Football game, the take was pretty […]

The football action at the sportsbook this weekend was mixed. No real heavy hits or big wins on Saturday as there were only a mixed bag of minor bowl games and a couple NFL games. Sportsbooks lost early on Sunday but more than made up for that in the late games, especially the SNF game. […]

It is fair to say that of all the new states that have allowed sports betting that New Jersey is doing it as ‘close to right’ as possible. They licensed locations that already had wagering offerings (3 of them currently), and they plan on rolling out more locations over time. Also, they’ve allowed these companies […]

10:30 am EST – This morning – The sportsbook at Monmouth Park in New Jersey opened for business. The sportsbook is being operated by William Hill US (US brand of British based bookmaker). We reached out to them to find out what the first sports bet was but have not received a response yet. However, […]